Market Lane Coffee - El Faldón

Rubén Dario Gómez always dreamed of owning a coffee farm. Growing up in the remote hills of Caicedo, he left school early, and spent over a decade travelling across Antioquia, working as a coffee picker.

Eventually, Rubén saved enough money to buy a small parcel of land near the remote village of La Noque. The farm had steep inclines and cool temperatures, and was widely considered unsuitable for coffee. Friends and family urged him to reconsider. Rubén laughs when he recalls his response: "I really had no choice."

Thankfully, Rubén persevered – and the coffee thrived! Today, Rubén farms two hectares of coffee alongside his wife, Rosa Eleny. Together, they have worked tirelessly to expand their coffee plantation, continually innovation and investing in their farm and its infrastructure. We are thrilled to share El Faldón with you – it’s a coffee that is shaped by decades of dedication, hard work and care.

Established in 2009 in Melbourne/Naarm, Market Lane Coffee is a boutique specialty roaster born from a desire to make high-end coffee accessible and transparent. Operating with a "quality over quantity" mindset, they exclusively source the highest grade of beans from the world's best growers, roasting them in small batches at their Brunswick East headquarters to highlight each bean's unique characteristics. As a certified B Corp, Market Lane is deeply committed to sustainable and responsible business practices, ensuring every step of their process—from seasonal sourcing to their carbon-neutral operations—is respectful to both people and the planet. Their mission is to share exceptional coffee that tells a story of origin, quality, and meticulous craft.